Fractional CRO · GTM leadership
From founder-led sales to
a $150M ARR motion.
I'm a fractional CRO for early-stage tech founders. I diagnose what's already working in your founder-led selling, build the playbook around it, and install a repeatable GTM motion. The kind that has taken startups from $0 to $150M ARR.
ARR scaled across portfolio companies
GTM experience across inbound, outbound, organic and paid channels
Companies served
Profitable acquisitions
What I do
Everything you need to scale like you've done it before.
Three ways founders work with me to go from founder-led to a scalable motion that compounds.
Playbook Creation
We learn your market and ICP, figure out your GTM process, and turn around a playbook built to scale.
3-Month Fractional CRO
Bring me into your team to build the motion hands on, from pipeline to process to your first reps.
Recruiting & Executive Search
I recruit and vet GTM hires who can actually sell your product, and help you land your first CRO.
How it works
A simple path from messy to repeatable.
Diagnose
We pressure-test your current motion to find where deals stall, who's really buying, and what's costing you wins.
Build the playbook
Messaging, qualification, and a GTM process your team can run without you in every call.
Scale it
We operationalize the motion with the right hires and AI agents so growth compounds without adding chaos.
Iterate and improve
We keep refining the motion as you grow, tightening what works and fixing what stalls so the system keeps compounding.
Real outcomes
Founders don't hire me for theory.
Every engagement is measured in pipeline, close rates, and revenue. Here's what that's looked like across the companies I've worked with.
Enterprise customers at iControl in under 18 months
Customers at Skore in 12 months
Close rates at Instaroid in under 90 days
Faster enterprise sales cycle at Appreciation Engine
Built for the messy early stage.
- ✓Pre-revenue to first repeatable deals
- ✓Founder-led selling to a hired team
- ✓Scrappy outbound to a real pipeline
- ✓One-off wins to a forecastable motion
What founders say after working together.
“We were stuck at $60K and couldn't crack repeatable sales. Six months later we hit $1.4M ARR and finally understood exactly why deals closed.”
“She rebuilt our motion from the ground up. Revenue 7x'd in eight months and the team actually owned the process.”
“We went from a single enterprise logo to 42 in under 18 months. The playbook she left us still runs the floor.”
“Our pipeline was pure guesswork. Within a year we grew from 5 customers to more than 80, predictably.”
“Our enterprise deals used to drag on forever. She cut our sales cycle in half and gave us a process we could forecast against.”
Ready to scale how you sell?
Tell me where your GTM motion is stuck and what you are trying to hit. If it looks like a fit, I will reach out to set up a strategy call.